Kering Florence Strategy 2026: De Meo's Plan
On 16 April 2026, in Florence, Luca de Meo stood in front of investors for more than three hours and named the plan that will define the next four years at Kering: ReconKering. The Kering Florence strategy 2026 is a three-phase reset — structural fix by end-2026, rebuild to growth by end-2028, reclaim “Next Luxury” leadership by end-2030 — and it lands on four very different desks at once: Gucci under Demna Gvasalia, Bottega Veneta under Matthieu Blazy’s successor moment, Balenciaga in the post-Demna handover, and a beauty business that is no longer Kering’s at all after L’Oréal closed its $4.6 billion acquisition of Kering Beauté on 21 April 2026. This piece reads each of those four landings against the targets de Meo actually committed to in Florence, and against the Q1 2026 numbers that frame them. ...