Miu-Miu

Jonathan Anderson opened his Dior on 2 January 2026 with a Book Tote embroidered as a 1955 first edition of Bram Stoker’s Dracula — and that Book Tote, retailing at $3,550, is the most expensive single position in a market that the world’s twenty largest fashion houses are now actively publishing books to claim. The trigger for the dossier is Business of Fashion’s 1 June 2026 piece “How Books Became Fashion’s Favourite Flex”, which read Coach’s March 2026 ‘Explore Your Story’ campaign with Elle Fanning and the Dior Book Cover Collection as the same gesture. They are. They are also the smallest, most visible tip of a register that has been building since at least 1973, when Hermès printed the first German-language Die Welt von Hermès. This piece is an atlas of seventeen-plus programmes by the fashion houses publishing books in 2026, organised by what each programme is for. ...

Of the eight luxury houses with a dedicated publishing imprint in 2026, only one — Louis Vuitton — has run one continuously for more than two decades, starting with a seven-volume City Guides boxed set in a handmade leather sleeve in 1998. Every other operation on the map below — Hermès Éditeur, Chanel via Steidl, Dior via Assouline and Rizzoli, Prada, Bottega Veneta, Saint Laurent Rive Droite, Miu Miu, Burberry and now Coach — is younger, in most cases by fifteen years or more. The story of luxury publishing imprints in 2026 is how an industry that spent the 2010s collapsing into Instagram squares spent the 2020s rebuilding itself around printed objects: monographs, magazines, literary salons, micro-books on bag charms. ...

The fastest-growing asset inside Miu Miu Prada Group is not the flagship. From H2 2022 through Q1 2026, Miu Miu — founded in 1993, smaller by revenue than the Prada main line by a factor of roughly eight at the start of that period — posted higher retail sales growth than Prada brand in approximately fifteen consecutive half-year and quarterly reporting periods. By Q1 2026 the ratio had become almost farcical: Miu Miu up 60%, Prada brand down 0.2%. The structural difference between the two houses — Miuccia Prada holds sole creative direction at Miu Miu; she shares a co-directorship with Raf Simons at Prada — is not a complete explanation. But it is the most legible one available, and it deserves to be read closely. ...