Miu Miu vs Prada: 15 Quarters, One Direction
The fastest-growing asset inside Miu Miu Prada Group is not the flagship. From H2 2022 through Q1 2026, Miu Miu — founded in 1993, smaller by revenue than the Prada main line by a factor of roughly eight at the start of that period — posted higher retail sales growth than Prada brand in approximately fifteen consecutive half-year and quarterly reporting periods. By Q1 2026 the ratio had become almost farcical: Miu Miu up 60%, Prada brand down 0.2%. The structural difference between the two houses — Miuccia Prada holds sole creative direction at Miu Miu; she shares a co-directorship with Raf Simons at Prada — is not a complete explanation. But it is the most legible one available, and it deserves to be read closely. ...