Prada-Group

In the same fortnight that LVMH reported +1% organic growth on €19.1 billion of Q1 2026 revenue, Kering disclosed a -14.3% reported collapse at Gucci, and Hermès shares fell roughly 13% in a single session on 15 April 2026, every one of those houses opened a new furniture, residence or hospitality programme inside Milan Design Week 2026. That contradiction — luxury Q1 2026 design spend rising while quarterly numbers softened — is the question that walked the streets of Brera, Montenapoleone and Corso Venezia between 20 and 26 April. The answer is not denial. It is a deliberate, coordinated rotation: groups including LVMH, Kering, Hermès, Prada Group and OTB are buying long-duration assets — palazzi, foundries, café residencies, twelve-object capsules — at the precise moment that the four-collections-a-year fashion cycle has stopped clearing inventory the way it did in 2021–2023. ...

The fastest-growing asset inside Miu Miu Prada Group is not the flagship. From H2 2022 through Q1 2026, Miu Miu — founded in 1993, smaller by revenue than the Prada main line by a factor of roughly eight at the start of that period — posted higher retail sales growth than Prada brand in approximately fifteen consecutive half-year and quarterly reporting periods. By Q1 2026 the ratio had become almost farcical: Miu Miu up 60%, Prada brand down 0.2%. The structural difference between the two houses — Miuccia Prada holds sole creative direction at Miu Miu; she shares a co-directorship with Raf Simons at Prada — is not a complete explanation. But it is the most legible one available, and it deserves to be read closely. ...

Pieter Mulier becomes Versace’s third creative director in eighteen months when he starts on 1 July 2026 — the appointment that finally tells the rest of fashion what Prada Group bought for $1.375 billion in December. Versace and Prada Group announced Pieter Mulier Versace as the new pairing on 5 February 2026, two months and three days after the closing that took the house out of Capri Holdings and into a portfolio that already contains Prada and Miu Miu. Mulier reports to Versace Executive Chairman Lorenzo Bertelli, son of Miuccia Prada and Patrizio Bertelli. He arrives from a five-year tenure as creative director of Maison Alaïa, the Paris house owned by Richemont since 2007, where his last collection showed in March 2026 and where, three months before that, he was named International Designer of the Year at the November 2025 CFDA Fashion Awards. ...