AMO Design Crossovers: Prada to SolidNature
AMO opened a stone-carved supermarket inside the ME Milan Il Duca on 22 April 2026, and in doing so produced the cleanest summary in twenty-seven years of what the AMO design crossovers actually are: a think-tank that designs objects when the brief is to make a brand legible at one-to-one scale. The Il Sonno Supermarket, made with SolidNature for Designboom’s Room for Dreams programme at Milan Design Week 2026, stocks onyx bananas and travertine milk cartons on shelves under fluorescent light, twelve SKUs available to pre-order through SolidNature until 21 June 2026. AMO director Samir Bantal framed the installation as “freezing the idea of time.” The harder question the installation answers is one Rem Koolhaas opened in 1999 when Prada commissioned the New York Epicenter store: what does the research arm of an architecture firm do when it is not designing buildings? ...