Giorgio Armani SpA boardroom in Milan as the Foundation prepares the 15% stake sale to LVMH, L'Oréal or EssilorLuxottica.

Armani Stake 2026: LVMH, L'Oréal, EssilorLuxottica

Armani’s 15% stake is the largest contested block of independent Italian luxury since LVMH bought Fendi in 2003, and three luxury suitors are now in the room: LVMH, L’Oréal and EssilorLuxottica. Business of Fashion reported on 10 May 2026 that Giorgio Armani Group CEO Giuseppe Marsocci is preparing to appoint two financial advisers to run the sale of an initial 15% stake to a preferred luxury group within 18 months, the window written into Giorgio Armani’s own succession plan before his death on 4 September 2025. The buyer of that first 15% has an option to take its position up to 54.9% over three to five years. The Giorgio Armani Foundation, the founder’s instrument of control, retains at least 30% indefinitely. Those are the numbers that shape every move the three named suitors are about to make. ...

May 11, 2026 · 15 min · 3189 words · FORMA Editorial

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