Frédéric Arnault and Loro Piana's First Year
When Frédéric Arnault walked into Loro Piana on 1 June 2025, he inherited a 101-year-old cashmere house that had — three months earlier — already committed to opening a four-floor 19th-century townhouse on Via Solferino in Milan as its cultural and commercial centre of gravity. The appointment was announced on 13 March 2025; the maison he took over was no longer the discreet Quarona-born fibre supplier his father Bernard Arnault had bought a controlling stake in for roughly $2.6 billion in July 2013. Under Damien Bertrand’s four years as CEO and Antoine Arnault’s continuing chairmanship, Loro Piana had been pushed — quietly, methodically — out of the wool sheds and into the rooms where furniture, ceramics and curated mid-century objects sit alongside double-ply cashmere. By the time Casa Brera opened during Milan Design Week 2026, the question facing the youngest of LVMH’s heirs was no longer whether Loro Piana could become a fashion-into-design house. It was whether a 31-year-old engineer who had run watches for five years could hold that pivot together while his father’s group posted a -2% organic quarter in Fashion & Leather Goods. ...