Bottega Veneta Casa: The Quietest Launch of the Week
Most fashion houses, when they enter a new category, announce themselves loudly. There is a press event, a celebrity ambassador, a dinner of 200, a press release that uses the words “vision” and “universe” with abandon. The point of the announcement is to be the announcement. Bottega Veneta did none of this. The house’s first home collection, Casa, opened in a single ground-floor space on Via San Maurilio during the final weekend of Milan Design Week, with no press event, no opening party, and no advance preview. The press materials arrived by post — physical, on heavy stock, no PDFs. This is, of course, its own kind of announcement. But the restraint is consistent with everything Bottega Veneta has done since Matthieu Blazy assumed creative direction in 2021, and the collection rewards close attention. ...