Design-Holding

The audo copenhagen norm architects relationship is the longest brand-architecture alignment in the current Scandinavian design industry, and it is the reason a 1979 flatware company called Menu and a 1942 Lassen-family lighting house called by Lassen now share an 1880s neoclassical building at Aarhusgade 130 in Nordhavn that simultaneously functions as a showroom, a boutique hotel, a concept shop, a cafe, a restaurant, an event space and a stack of residences. Audo Copenhagen is the consolidated brand name that the Design Holding portfolio formalised in 2019 to operate that building and the catalogue inside it. Norm Architects is the studio that drew the building, that draws most of the furniture inside it, and that — in May 2026 — re-staged the entire format in lower Manhattan as Audo House Tribeca. The brand was assembled around the architecture. That is the unusual thing to record. ...

The Audo Copenhagen Tribeca showroom opened in early May 2026 at 62 Laight Street as the Danish design house’s first flagship outside Scandinavia — a roughly 3,500 sq ft ground-floor space inside a landmarked New York City building, with interiors by Jonas Bjerre-Poulsen of Norm Architects and styling by New York interiors stylist Colin King. The room is arranged as a sequence of residential vignettes around a single Androgyne dining table, with paintings and sculptures by the Portland artist Benjamin Ewing placed across the floor. It is also the clearest statement so far of what the 2023 merger of Menu, By Lassen and The Audo under Italian group Design Holding was supposed to produce: a single Danish house with a single language, exportable to a single American room. ...