Piccioli Balenciaga Debut 2026: Post-Demna Reset
Pierpaolo Piccioli’s first Balenciaga collection, presented in Paris in October 2025, is the first time in 28 years that the house’s silhouette has retreated rather than advanced — the Ghesquière-to-Wang-to-Demna line, unbroken since 1997, ended on a runway that looked back to Cristóbal’s 1950s. The piccioli balenciaga debut is the most-watched test of Kering’s ReconKering plan because it is the only one of the group’s three creative-director changes where the new designer arrives without a brief to reset the brand’s commercial spine, only its image. CEO Gianfranco Gianangeli, in post since November 2024, and Deputy CEO Nathalie Raynaud, promoted in 2026, have already done the spine work: the Cagole, the Rodeo, the Bel Air, and the Le City revival did most of the un-streetwearing of Balenciaga before Piccioli arrived. What he inherits is a house whose leather goods are working and whose image needs a new sentence. ...