Multi-year title-sponsorship deal announced 27 May 2026 under which the Renault-owned Alpine Formula 1 team will race from 2027 as the Gucci Racing Alpine Formula One Team, making Gucci the first luxury fashion house to title-sponsor an F1 constructor. The first major sports push of the Luca de Meo era at Kering.
- Brand
- gucci
- Description
- Multi-year title-sponsorship deal announced 27 May 2026 under which the Renault-owned Alpine Formula 1 team will race from 2027 as the Gucci Racing Alpine Formula One Team, making Gucci the first luxury fashion house to title-sponsor an F1 constructor. The first major sports push of the Luca de Meo era at Kering.
- References
- https://www.businessoffashion.com/news/luxury/gucci-pushes-into-f1-with-renault-alpine-deal/, https://www.wallpaper.com/fashion-beauty/gucci-alpine-formula-one-team, https://www.formula1.com/en/latest/article/gucci-announced-as-alpine-title-partner-for-2027-season.1nrLuAEzWMeTMVJsec79lw
- Themes
- motorsport, luxury-sponsorship, brand-strategy
- Year
- 2026
Connections
Outbound
- Produced by → Gucci
- Produced by → BWT Alpine F1 Team
- References → LVMH × Formula 1
Inbound
- Luca de Meo → Contributed to
Posts
- Gucci Alpine F1: Every Luxury House in F1 Since 1969 primary 29 May 2026