Prada Partnerships: From Fondazione to NASA
On 8 June 2026, Axiom Space and Prada unveiled the Liquid Cooling and Ventilation Garment — a form-fitting inner layer with a fully redundant water-cooling circuit — designed to sit beneath the AxEMU spacesuit on NASA’s Artemis IV mission, planned for 2028. It is the second deliverable from a partnership announced on 4 October 2023, and it is also the cleanest data point yet for a thesis FORMA has been tracking since the Fondazione Prada opened at Largo Isarco in May 2015: that Prada partnerships outside fashion are not marketing adjacencies. They are how the house has, for thirty-three years, built brand equity that runners-up in the luxury sector have not been able to assemble. ...