Prada partnerships outside fashion, from Fondazione Prada at Largo Isarco in Milan to the Axiom Space AxEMU lunar spacesuit for NASA's Artemis IV mission

Prada Partnerships: From Fondazione to NASA

On 8 June 2026, Axiom Space and Prada unveiled the Liquid Cooling and Ventilation Garment — a form-fitting inner layer with a fully redundant water-cooling circuit — designed to sit beneath the AxEMU spacesuit on NASA’s Artemis IV mission, planned for 2028. It is the second deliverable from a partnership announced on 4 October 2023, and it is also the cleanest data point yet for a thesis FORMA has been tracking since the Fondazione Prada opened at Largo Isarco in May 2015: that Prada partnerships outside fashion are not marketing adjacencies. They are how the house has, for thirty-three years, built brand equity that runners-up in the luxury sector have not been able to assemble. ...

June 9, 2026 · 13 min · 2699 words · FORMA Editorial
Salone Raritas at Salone del Mobile 2026

Salone Raritas: The Fair Within the Fair

For decades, Salone del Mobile has been the world’s largest furniture fair — emphasis on large. Over 1,900 exhibitors spread across 169,000 square metres at Fiera Milano Rho, the vast majority showing industrially produced furniture and lighting at commercial scale. The collectible design world — galleries, limited editions, one-off pieces — has always existed elsewhere: at Design Miami, PAD Paris, or in the Fuorisalone presentations scattered across the city. The 64th edition has changed the geography. Salone Raritas, a new platform within the fair itself, brings approximately 25 exhibitors of collectible, limited-edition, and historically significant design into Hall 9 at Rho. It is a small addition in square metres. It may be the most significant shift in the fair’s identity in years, and it arrives precisely as the rest of the city — Bottega Veneta on Via San Maurilio, Loro Piana on Via Solferino, Hermès at La Pelota — has been quietly redrawing the same line from the other side. ...

April 22, 2026 · 12 min · 2440 words · FORMA Editorial

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