Matthieu-Blazy

Matthieu Blazy’s eighteen-month walk from Bottega Veneta to Chanel produced a USD 19.3 billion house’s first “high single-digit” growth quarter — and three Margiela-Margiela-Simons stops on a single CV that Leena Nair calls “one of the most talented designers in the world.” The Matthieu Blazy career, traced strictly by appointment date, runs through six houses in nineteen years: Raf Simons’s independent label in 2007, Maison Margiela couture from 2010, Celine under Phoebe Philo from 2014, Calvin Klein 205W39NYC under Simons again from 2016, Bottega Veneta from 2020, and Chanel from December 2024. The pattern matters because almost no other working creative director has been inside that many of the houses now defining 2026 womenswear — and none of them sits, today, on Chanel’s revenue. ...

The cruise 2026 creative director turnarounds are the season the post-Sarno, post-Kim-Jones, post-Tisci creative resets stop being announcements and start being read commercially. Demna at Gucci, Jonathan Anderson at Dior, Daniel Lee and Joshua Schulman at Burberry, and Matthieu Blazy at Chanel have between them produced the most concentrated wave of artistic-director changes the four flagship houses of European luxury have ever shared in a single calendar year — and the Q1 2026 earnings prints arrived on the same desks as the cruise images. Business of Fashion’s 10 May briefing — “Gucci, Dior, Burberry: A Tale of Three Turnarounds” — named the three explicitly. The fourth, Chanel, is private and unrated; the fifth and sixth, Balenciaga and Versace, sit inside Kering and the Prada Group; and the cohort underneath them — Sarah Burton at Givenchy, Louise Trotter at Bottega Veneta, Duran Lantink at Jean Paul Gaultier and Glenn Martens at Maison Margiela — extends the same logic down the holding-company chart. ...

Matthieu Blazy’s Chanel debut on the Grande Plage in Biarritz on 28 April 2026 was the first cruise show in the Lagerfeld-era format to refuse a global destination — and one week later the house entered the Lyst Index at #1, the first time in the ranking’s history Chanel had appeared on it at all. Read in isolation, the blazy chanel biarritz collection is a 79-look show staged at the 1929 Casino Municipal for two audiences totalling more than 900 guests, with Nicole Kidman in the front row and A$AP Rocky performing at the after-party. Read together with the September 2025 acquisition of 23 Rue Cambon for €118 million ($133 million) and the Q1 2026 Lyst recalibration, it is something else: the most coherent brand-strategy moment any European fashion house has produced in this cycle, and the clearest argument yet that Chanel — privately held, debt-free, and unconstrained by the quarterly drumbeat that governs LVMH and Kering — intends to spend the next decade behaving differently from the conglomerates around it. ...

Eleven major fashion houses debut new creative directors between January 2025 and October 2026, the most concentrated changeover in luxury since Tom Ford left Gucci in April 2004. The fashion designer debuts 2026 wave touches every European holding company that matters — LVMH and Kering on the top of the chart, OTB, Puig and Clarins underneath, and a Prada Group that just spent $1.375 billion on Versace and is currently running it without a creative director at all. The roll call: Matthieu Blazy at Chanel, Jonathan Anderson at Dior, Jack McCollough and Lazaro Hernandez at Loewe, Louise Trotter at Bottega Veneta, Demna Gvasalia at Gucci, Pierpaolo Piccioli at Balenciaga, Glenn Martens at Maison Margiela, Simone Bellotti at Jil Sander, Miguel Castro Freitas at Mugler, Duran Lantink at Jean Paul Gaultier, and a Versace seat that opens for Pieter Mulier on 1 July 2026. ...

Kering at Milan Design Week 2026 let its two flagship Italian houses anchor opposite ends of the city in the same week of April — Gucci inside the 4th-century Basilica di San Simpliciano in Brera, Bottega Veneta in a permanent ground-floor gallery at Via San Maurilio 14 in 5Vie — and made no public statement connecting the two. Demna Gvasalia’s Memoria for Gucci and Matthieu Blazy’s Casa for Bottega Veneta opened within walking distance of each other during Milan Design Week 2026, and they were the most considered fashion-into-design statements the week produced. The fact that they came from the same holding company, presented as if they did not, is the story. ...