LVMH brand portfolio shift with the Marc Jacobs Manhattan flagship marking the end of the Bernard Arnault ownership era

LVMH Divestitures: Marc Jacobs to WHP and G-III

On 14 May 2026, LVMH sold Marc Jacobs to an $850M joint venture between WHP Global and G-III Apparel Group, ending a 29-year ownership that began the same year Marc Jacobs was named creative director of Louis Vuitton. The deal closes a chapter of LVMH divestitures that has, since 2020, quietly reshaped the group around three categories — leather goods, jewellery, wines and spirits — while pushing American designer brands, English shirtmakers, and minority creative-founder stakes out of the portfolio. The story is not the Marc Jacobs sale on its own. The story is the pattern: LVMH bought Tiffany, backed Phoebe Philo, and lined itself up for Giorgio Armani while shedding Off-White, Thomas Pink, Stella McCartney, and now Marc Jacobs in roughly eighteen months. ...

May 16, 2026 · 15 min · 3163 words · FORMA Editorial
Giorgio Armani SpA boardroom in Milan as the Foundation prepares the 15% stake sale to LVMH, L'Oréal or EssilorLuxottica.

Armani Stake 2026: LVMH, L'Oréal, EssilorLuxottica

Armani’s 15% stake is the largest contested block of independent Italian luxury since LVMH bought Fendi in 2003, and three luxury suitors are now in the room: LVMH, L’Oréal and EssilorLuxottica. Business of Fashion reported on 10 May 2026 that Giorgio Armani Group CEO Giuseppe Marsocci is preparing to appoint two financial advisers to run the sale of an initial 15% stake to a preferred luxury group within 18 months, the window written into Giorgio Armani’s own succession plan before his death on 4 September 2025. The buyer of that first 15% has an option to take its position up to 54.9% over three to five years. The Giorgio Armani Foundation, the founder’s instrument of control, retains at least 30% indefinitely. Those are the numbers that shape every move the three named suitors are about to make. ...

May 11, 2026 · 15 min · 3189 words · FORMA Editorial

Stay in the loop

New posts, occasionally. No spam.