Giorgio Armani SpA boardroom in Milan as the Foundation prepares the 15% stake sale to LVMH, L'Oréal or EssilorLuxottica.

Armani Stake 2026: LVMH, L'Oréal, EssilorLuxottica

Armani’s 15% stake is the largest contested block of independent Italian luxury since LVMH bought Fendi in 2003, and three luxury suitors are now in the room: LVMH, L’Oréal and EssilorLuxottica. Business of Fashion reported on 10 May 2026 that Giorgio Armani Group CEO Giuseppe Marsocci is preparing to appoint two financial advisers to run the sale of an initial 15% stake to a preferred luxury group within 18 months, the window written into Giorgio Armani’s own succession plan before his death on 4 September 2025. The buyer of that first 15% has an option to take its position up to 54.9% over three to five years. The Giorgio Armani Foundation, the founder’s instrument of control, retains at least 30% indefinitely. Those are the numbers that shape every move the three named suitors are about to make. ...

May 11, 2026 · 15 min · 3189 words · FORMA Editorial
Armani/Archivio reissue programme — 13 looks from Giorgio Armani's 1979–1994 archive, installed at the Via Sant'Andrea boutique in Milan

Armani Archivio: 2026's Archive Activation

Giorgio Armani died on 4 September 2025; Armani/Archivio is the maison’s first posthumous statement, and it places Armani in the same archive-activation gesture as Demna’s Gucci Memoria, Matthieu Blazy’s Bottega Veneta Casa, and Cassina’s six unbuilt Le Corbusier pieces — three different theories of what a house’s past is for. The Armani Archivio archive activation, launched in 2026 as a reissue programme drawing on the house’s digitised archive, is the cleanest version of the question because it asks the simplest one: when the founder is gone and the archive is the maison, what do you take out of it, and what do you do with it once it is in your hands? ...

April 28, 2026 · 11 min · 2327 words · FORMA Editorial

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