Global Miu Miu cultural activation launched June 2024 across New York, London, Hong Kong, Paris, Milan, Tokyo, Seoul and Shanghai, gifting copies of books by women writers — inaugural edition distributed Alba de Céspedes’s ‘Forbidden Notebook’, Sibilla Aleramo’s ‘A Woman’ and Jane Austen’s ‘Persuasion’, with the 2025 edition adding Simone de Beauvoir’s ‘The Inseparables’ and Fumiko Enchi’s ‘The Waiting Years’.
- Brand
- miu-miu
- Description
- June 2024 newsstand-takeover programme (7–9 June) across Milan, Paris, London, New York, Seoul, Shanghai, Hong Kong and Tokyo, gifting copies of Forbidden Notebook (Alba de Céspedes), A Woman (Sibilla Aleramo) and Persuasion (Jane Austen).
- Themes
- fashion-publishing-imprints
- Year
- 2024
Connections
Outbound
- Produced by → Miu Miu
Inbound
- Miu Miu → Operates program (2024)