Christopher Bailey's Burleigh acquisition at Middleport Pottery, Stoke-on-Trent — the latest fashion-to-craft pivot

Fashion Designers Buying Craft Houses, 2010-2026

On 9 June 2026, Christopher Bailey — the British designer who ran Burberry’s creative direction for most of the 21st century — joined a small investor group to acquire Burleigh, the 175-year-old Stoke-on-Trent pottery, from administrators. It is the latest entry in a pattern that has hardened over the last decade: fashion designers craft house acquisitions, and the adjacent moves of founding craft prizes, launching scarcity-led brands, and seeding craft foundations, have become the most legible exit path for senior creative directors leaving the runway treadmill. The line runs from Jonathan Anderson’s 2016 Loewe Craft Prize through Phoebe Philo’s October 2023 brand launch, Tilda Swinton’s Hawick-made Hades collaboration, the December 2025 announcement of the Fondazione Dries Van Noten, and now Bailey at Burleigh’s tissue-transfer kilns in Burslem. ...

June 12, 2026 · 14 min · 2848 words · FORMA Editorial
Giambattista Valli's Paris atelier with a draped couture muslin on the mannequin in the foreground

Designer Buyback Playbook: Valli, McCartney, Philo, 2018–2026

Giambattista Valli’s 20 May 2026 designer buyback from Artémis is the third clean designer reclamation since 2018 — and the first to expose how loud the difference is between a family holding (Pinault’s Artémis) and a listed luxury group (Pinault’s Kering). The three cases that actually qualify — Valli in May 2026, Stella McCartney twice (March 2018 from Kering, January 2025 from LVMH), and Phoebe Philo as a permanent founder-majority structure since October 2023 — do not form a wave. They form a small, specific pattern that gets misread every time a designer leaves a group. ...

May 26, 2026 · 13 min · 2584 words · FORMA Editorial
Phoebe Philo's bronze mirror at Fondazione Battaglia next to Dries Van Noten's Palazzo Pisani Moretta on the Grand Canal — fashion exits, spring 2026

Fashion Exits 2026: Philo and Van Noten

When Phoebe Philo and Dries Van Noten exited their houses in 2024, no one expected them back in spring 2026 with a 28-centimetre bronze mirror in an edition of 200 and an 18th-century Venetian palazzo on the Grand Canal. The two fashion exits 2026 has produced are studies in opposite scale and identical logic. Philo, the former Celine designer who launched her eponymous label in October 2023 with LVMH holding a minority stake, released her first non-garment object on 7 April 2026: a hand-cast bronze mirror, 28 centimetres in diameter, edition of 200, priced at £4,800, produced with Milan’s Fondazione Battaglia. It sold out in four hours. Dries Van Noten, who handed his Antwerp house to Julian Klausner at the end of June 2024 after his final S/S 2025 show, opened the inaugural exhibition of his new Fondazione Dries Van Noten on 9 April 2026 inside Palazzo Pisani Moretta, an 18th-century palace he and his partner Patrick Vangheluwe purchased from the Sammartini family in 2025. Two designers, two exits, two re-emergences — one priced for 200 collectors, the other underwriting an entire institution. The shape of this article is the comparison: what each move costs, what each move proposes, and why both belong to the same migration from fashion into design and patronage. ...

April 29, 2026 · 14 min · 2881 words · FORMA Editorial
Phoebe Philo bronze mirror first object

Phoebe Philo's First Object: A Mirror, Apparently

Phoebe Philo’s eponymous label, since launching in late 2023, has been notable for what it has refused to do. There has been no celebrity dressing strategy, no influencer programme, no seasonal calendar that aligns with the established fashion week structure. The drops have been irregular, the communications have been minimal, and the work has spoken — to the extent that it has spoken at all — for itself. This week’s release continues the pattern, but extends it into a new category. The first non-clothing object from the label is a bronze mirror, hand-cast in Italy, available in a single edition of 200 pieces. It went live on the Phoebe Philo website on Tuesday at 10am London time. It was sold out by 2pm. ...

April 23, 2026 · 12 min · 2344 words · FORMA Editorial

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