Demna Gvasalia’s first design statement at Gucci — twelve domestic objects in distressed GG canvas, flora print, and Web stripe, staged inside the 4th-century Basilica di San Simpliciano at Milan Design Week 2026.
- Brand
- gucci
- Description
- Exhibition of twelve domestic objects (seating, lighting, "memory vessels") in distressed Gucci materials — GG canvas, flora print, Web stripe — treated to read as discovered rather than designed. Demna's first design-world statement at Gucci.
- Designer
- demna-gvasalia
- Event
- milan-design-week-2026
- Themes
- archive-activation, fashion-into-design, deconstruction
- Venue
- basilica-di-san-simpliciano
- Year
- 2026
Connections
Outbound
- Produced by → Gucci
- Designed by → Demna Gvasalia
- Held at → Basilica di San Simpliciano
- Presented at → Milan Design Week 2026
Posts
- Gucci Memoria: Demna's First Design Statement primary 22 Apr 2026
- Milan Design Week 2026: The Definitive Guide 20 Apr 2026
- Kering at Milan Design Week 2026 28 Apr 2026
- The 12-object signature of MDW 2026 28 Apr 2026